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Social media is the most potent tool for customer engagement. It has also emerged as an excellent platform for online advertisers who can use smart paid tools to promote businesses locally and globally. Now it just takes one-click to spread brand awareness, whether the purpose of your content marketing campaign is lead generation, brand recognition, or social sharing. Social Media Optimization (SMO) is the vehicle that will drive your content marketing strategy to success. SMO helps you engage your audience by sharing content that resonates with their desires and needs. It also benefits your brand stand out from the crowd as a trusted thought leader in your business. If a qualified audience shares your content, it generates positive conversations about your brand and helps you achieve your content marketing goals.