Logo Design

A logo is a picture that symbolizes your business. Do you know there are six different types of logos?


A letter mark is a typography logo that’s comprised of a few characters, usually a company’s initials. The letter mark is all about clarity. By utilizing just some letters, the letter mark logo can be designed. Letter mark logos are effective at streamlining a company brand if they have a long name.


The wordmark logo is a font logo that focuses on a business name solely. The brand name itself is pleasant and memorable so, when combined with powerful typography, the logo helps create influential brand recognition.

Pictorial marks

A pictorial mark is an icon—or graphic-based design. It’s seemingly the concept that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. Each of these companies’ logos is so symbolic, and each brand so settled, that the mark alone is instantly recognizable. A true brand mark is only a photo. Because of this, it can be a complex logotype for new companies, or those without strong brand recognition, to use.

Abstract marks

An abstract mark is a specific class of pictorial logo. Instead of being a recognizable picture—like an apple or a bird—it’s an abstract geometric form that describes your company. A few notable examples include the BP starburst-y logo, Pepsi divided circle, and the strip-y Adidas flower. Like all logotypes, abstract marks serve remarkably well because they condense your brand into a unique image. Nevertheless, instead of being restricted to a picture of something recognizable, abstract logos allow you to produce something unique to represent your brand.


A mascot merely is an exemplified character that represents your company. Think of them as the representative for your business. Popular mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are excellent for companies that want to create a wholesome environment by enticing to families and children.

The emblem

An emblem logo consists of a text inside a logo or an icon; think badges, seals, and crests. These logos tend to have a conventional look about them that can make a remarkable impact. Thus, they are frequently the go-to choice for various institutions, organizations or government companies. The auto enterprise is also very fond of emblem logos. While they have a vintage style, some companies have dramatically modernized the fabulous emblem appearance with a logo designs fit for the 21st century, Like Starbucks’ iconic mermaid emblem or Harley-Davidson’s popular crest.