People & Culture


The strength of our team is its unity in diversity. Our team is made of different people who belong to different cultures, providing a multi-ethnic environment. Everyone has a different mindset and brings different experiences to the table, which we consider to be a significant advantage. We listen carefully to our consumers and give them every opportunity to explore their full potential.


In Citta, the employee doesn’t feel like employees or bound to work in the same way, but they feel like a part of our Citta family. Home is the best place where everyone lives happily, and Citta is a “second home” for our employees, where they work fortunately with a free mindset as if they are at home. Most importantly, we are an equal opportunity employer, and in Citta more than 50% of employees are women. Words by them:

Gujarat may have earned the position of being most industrialized and developed states of India but the people of Gujarat have preserved the rich Culture and tradition of Gujarat. Hence, it is rightly said “Jya Jya Vase Gujarati, tya tya Vase Gujarat” (Wherever in the world lives Gujarati, there live Gujarat) and the state stands as “Heart of India” due to Multiculturalism.

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Gujarat is a flourishing state with cultural diversity. It is vibrant with its true colors of rich heritage and cultural traditions. Dating back to history with the Harappan civilization, the state becomes a confluence of many religions – Hinduism, Islam, Jainism and Buddhism. The Gujarati culture blends in arts, beliefs, customs, traditions, institutions, inventions, language, technology and values.

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The Culture of Gujarat is both ancient and modern. The Vedic wedding ceremony consists of prayers, invocations, and vows recited in Sanskrit, the most ancient surviving language. This ceremony dates back to over five thousand years and is performed under a decorated canopy the mandap. The four pillars that surround the mandap represent the parents of the bride and groom.

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